Media consumption refers to the process by which individuals engage with various forms of media, including television, radio, print, digital content, and social media. This term encompasses how people access, interact with, and derive meaning from different types of media content, which can include news, entertainment, advertising, and information. Media consumption is influenced by factors such as technology, culture, personal preferences, and societal norms. It can vary significantly across demographics and regions, reflecting changes in media technologies and platforms over time. The study of media consumption often examines trends in viewership, listening habits, the impact of social media, and the effects of media on public opinion and behavior.
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